Writing blog posts that are both nice and easy to read as well as SEO-friendly can be daunting. For some people, SEO-friendly content and high-quality content even seem contradictory.
In this talk, I’ll explain the three important steps you need to take to write excellent and SEO-friendly content: Providing you’ve done your keyword research properly, you’ll need to make sure your content meets the following demands: your content should be original, your content should be readable, and your content should be findable.
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mariekerakt
Marieke van de Rakt is the former CEO at Yoast. She founded Yoast Academy and led Yoast through a successful transaction in 2021. They sold to Newfold Digital. Nowadays, Marieke is working for Emilia Capital. Emilia invests in new startups.
Marieke studied Sociology and Communication Sciences at the Radboud University in Nijmegen. She obtained her PhD in Social Sciences in January 2011. Since then, she worked as a researcher as well as a teacher at multiple universities. Since the beginning of Yoast, Marieke has been involved in the company and in WordPress.
Marieke is married to Joost de Valk and they have four amazing children together and our partners in Emilia Capital
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